Case Studies

Welcome to Independent Media New Zealand’s Case Studies

Netflix New Zealand Households

Netflix reaches 264,000 NZ households

At the end of 2015, the number of homes with Subscription Video OnDemand (SVOD) services were; Netflix had 264,000 subscribers, Lightbox 128,000 and Sky’s Neon 22,000. State of the Nation: New Zealand — media, technology and wanting it all ‘on demand’ May 23 2016 Finding No. 6818...

New Zealand Radio

2016 GFK Radio Results

New Zealand Radio is now monitored GFK, and Independent Media New Zealand has access to the latest survey results....

Paid Instagram Launches in New Zealand

Instagram Announces New Zealand Paid Advertising Platform

Instagram announced today that any New Zealand advertiser, large or small, can now run ads. The platform will offer a new suite of features, including more action-oriented ad formats, landscape images and videos, and the ability to reach the right group, leveraging Facebook’s proven ad...

APN Online Paywall

NZHerald, and the Pay-Wall

If you're interested to find out more about how New Zealand Online News providers plan to approach the Pay-Wall, listen to media commentator Gavin Ellis discuss the issue on National Radio...

New Zealand Television Ratings War

No timeslot has seen more upheaval in recent times than 7pm. The coveted prime timeslot is critical to delivering audiences into networks' evening programming and both TV One and TV3 have made bold changes to their line-ups in recent years....